Monday, February 20, 2012

See and Be Seen - Singapore’s First Night Cycling Safety Campaign

Yet another cycling project by students of NTU's Wee Kim Wee School of Communication and Information - this time Grace Auyong write to introduce us to See and Be Seen, Singapore’s First Night Cycling Safety Campaign, which is a 30km ride night ride on 10 March 2012 which begins at 10pm at Xtreme Skate Park @ East Coast Park.

"See and Be Seen is our tiny effort to raise awareness about the need for visibility while cycling at night. As you know, cycling in Singapore is steadily increasing in popularity. Night cycling is particularly popular with the busy folks in Singapore, with the weather, and the traffic being more favorable to cyclists at night. However, many of these casual cyclists do not take note and use essential cycling safety equipments, when they head out to cycle.

This is where See and be Seen comes in. We plan to encourage more to be visible while night cycling through Facebook (, and also through our Night Ride on the 10th of March. The ride will start at 10pm, and continue till 2am. It will be a 30km night ride, where 250 participants will learn more about night cycling visibility, and pick up other tips and tricks of night cycling safely."

Registration points:
  • Ride date: Sat 10 Mar 2012: 9pm - 3am from ECP
  • Register by 01 Mar 2012
  • $15 registration; you will receive an event t-shirt (pick up on 03 Mar 2012) and ride kit (after event)
  • A bike rental package at $10 for a standard mountain bike has been arranged with shop next to event start point.
  • Organiser will return your packaged rental bike with your bike receipt at the end point.
  • Park at ECP Car Park F1

Details at

1 comment:

Anonymous said...

Beautifully designed poster and collateral. The messaging is simple yet actionable and powerful. Love it!! Great work - here's wishing the campaign a great success